Muffins 4-Year Sales Trend
After its first growth in three years in 2012, muffin sales dropped again this year.
Top Muffin Brands in Convenience Stores
IRI Convenience AllScan data for 52 weeks ending Nov. 3, 2013
| Brand | Dollar Sales | PCYA | Unit Sales | PCYA |
|---|---|---|---|---|
| Bon Appetit | $59,317,930 | 19.38% | 33,482,630 | 12.66% |
| Bimbo | $24,221,850 | 25.54% | 15,183,710 | 20.04% |
| Private label | $11,178,970 | 8.63% | 7,565,710 | 10.58% |
| Otis Spunkmeyer | $9,311,132 | 1.81% | 6,197,123 | 4.94% |
| Brownie Baker | $8,520,500 | 23.30% | 4,650,804 | 21.82% |
| Deli Express | $5,695,836 | -2.66% | 3,422,922 | -9.92% |
| Tina's Monster Muffins | $3,160,171 | 5.54% | 1,707,804 | -2.34% |
| Hostess | $2,619,705 | -89.55% | 1,643,566 | -89.64 |
| Prairie City | $2,398,008 | 48.97% | 1,562,516 | 46.92% |
| Pleasant Hill Ovens | $2,304,806 | 20.49% | 1,513,247 | 14.65% |
| Daisy's | $1,595,828 | 26.56% | 1,094,822 | 24.83% |
| Amish Farms | $1,497,226 | 194.38% | 926,949 | 171.27% |
| Sara Lee | $1,294,440 | -36.29% | 1,168,707 | -39.19% |
| Nemo's | $1,153,940 | 19.68% | 960,991 | 15.03% |
| Tina's | $1,138,227 | 16.89% | 609,119 | 8.33% |
| Uncle Wally's | $1,037,288 | 13.19% | 968,026 | 17.67% |
| Perkins | $796,724 | 73.85% | 411,840 | 69.93% |
| Cafe Valley | $754,483 | >1,000% | 586,379 | >1,000% |
| American Classic | $668,044 | -5.80% | 511,460 | -22.43% |
| Cloverhill | $617,871 | -24.06% | 493,839 | -27.36% |
| TOTAL | $143,667,200 | -1.26% | 87,287,620 | -5.62% |
Source:
IRI
Most muffin brands saw unit and dollar growth in 2012, but the Hostess bankruptcy, which took the brand off the market for several months, led to an overall decline in sales for the subcategory.
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CMH Percentage:
-5.6%
CMH Percentage Color:
Red