LOUISVILLE, Ky. -- Gasoline/convenience store retailer Thorntons Inc. has named Scoppechio as its agency of record.
"We are excited about this new partnership," said Jeff Keune, CMO of Thorntons Inc. "Thorntons is constantly innovating and doing new things to differentiate ourselves from the competition and create loyal customers. We look forward to collaborating with Scoppechio to help us effectively market these differences to support our growth."
Thorntons' ranks as one of Kentucky's largest privately held companies with more than $2.3 billion in annual revenue, with more than 50 locations in Kentucky, including 37 in Louisville. The chain has 179 gasoline and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.
Most recently, Scoppechio helped launch Thorntons Refreshing Rewards program, a multi-tier rewards concept dedicated to building brand advocates across everything that Thorntons has to offer inside and outside the store. The company initially tested the program in Lexington, Ky., and Nashville, Tenn., earlier this year; now it is available at all Thorntons locations.
"This new program offers many levels of rewards to our dedicated customers," Keune said. "Members enjoy premium perks on every level of the program. Including 10-cents off every gallon of gas for the first 30-days after registering [their] card."
Scoppechio will provide strategic solutions for Thorntons that span an array of services. These include traditional broadcast and print, digital (online, mobile), social media and experiential marketing. In addition, the agency offers a multicultural marketing resource.
"Everyone in the agency is really excited about teaming up with Thorntons," said president and COO of Scoppechio, Toni Clem. "Our retail and restaurant experience has given us deep insights into daypart marketing, new product development and expanding core customer audiences. Thorntons will get our best people to support their ambitious plans. "
Scoppechio (formerly known as Creative Alliance) is an independent, full-service advertising agency located in Louisville. It serves a broad portfolio of clients in the restaurant, healthcare and B2C verticals. Founded in 1987 and now the largest agency in Kentucky, Scoppechio provides a broad range of strategic communications services. Clients include restaurant brands from Yum! Brands and Darden, plus GE, LG&E, CHS (Community Health Systems), Thorntons and Kentucky Travel & Tourism.