SPRINGFIELD, Mass. -- F.L. Roberts & Co. has selected fuel price management software company PriceAdvantage's software to help establish fuel prices at their 28 convenience stores operated under the F.L. Roberts, Mobil, Sunoco and Valero brands. F.L. Roberts selected PriceAdvantage to replace manual processes, increase speed-to-market and maximize critical margins.
"Making the change from manual processes to a software solution was a significant shift for us," said Richard Smith, F.L. Roberts' vice president of operations. "The PriceAdvantage team had us up-and-running with a trial in just a couple of weeks and within 30 days we were convinced that the software would have a significant impact on our margins and volumes."
F.L. Roberts will leverage PriceAdvantage integrations with ADD and VeriFone software systems to gain real-time insight into margins, volumes and competitor pricing data and automate rapid, accurate price changes. The fuel retailer purchased the software as a service (SaaS) solution, where PriceAdvantage hosts the software in its secure data center to implement the software quickly and eliminate IT infrastructure investments.
"PriceAdvantage consolidates competitive pricing data, real-time volumes and margins into a single view, which provides F.L. Roberts confidence that they are making accurate, informed pricing decisions," said Chip Stadjuhar, president and CEO of Skyline Products. "So not only can they establish prices faster, but push those new prices to their VeriFone POS [point-of-sale] system, pumps and price signs then receive price change confirmation all in a matter of minutes."
PriceAdvantage creates highly configurable solutions to allow fuel marketers to execute their unique fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their unique business rules, then automatically post new prices to their POS systems, fuel pumps and price signs and then receive price change confirmation. PriceAdvantage is a privately held U.S. company singularly focused on fuel pricing software. Our parent company, Skyline Products, produces retail software solutions and thousands of American-made gas price and transportation signs annually.
Springfield, Mass.-based F.L. Roberts is a fourth-generation, family-owned business founded in 1920 by Frank L. Roberts as an automotive parts and tire business. Today, F.L. Roberts is the largest independent petroleum marketer in western Massachusetts. Its network of automotive service companies includes 28 convenience stores, 21 car washes, nine Jiffy Lubes, two truck refueling centers and the Whately Diner.